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The Best E-Commerce Return Policy Is Simply Having One

Brick-and-mortar stores traditionally use a simple return policy, but e-commerce-only retailers face a difficult decision.  As Tom Caporaso, Clarus Marketing CEO, tells Business News Daily, the question of whether the retailer or the customer pays for shipping when online purchases are returned has long been contentious.  As Tom also notes, though, free return shipping can also pay off in greater customer satisfaction.

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