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The Apple Watch Offers Retailers Another Path to Consumers

Writing for Twice, Clarus Marketing CEO Tom Caporaso explores the opportunities that the recent Apple Watch launch creates. Because retailers can target in-store customers quickly and easily via apps, smart watches can help them build greater loyalty as part of a larger strategy. Apple customers are also more affluent and savvy than median U.S. shoppers, so they’re a particularly attractive audience for retailers.

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