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Target’s Plans Highlight the Importance of an Omnichannel Strategy

While omnichannel has been a buzzword in the retail space for the past couple of years, we’re starting to see some major retailers integrate omnichannel strategies into their plans for 2017 and beyond. In this byline for Total Retail, Clarus Commerce CEO Tom Caporaso explains why Target has suddenly made the leap into the omnichannel frontier.

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