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Target’s ‘Cartwheel Perks’ Test Offers Insights into Emerging Loyalty Efforts

Writing for Dealerscope, Clarus Commerce CEO Tom Caporaso digs into the potential impact of the “Cartwheel Perks” test that Target is running in four cities. With this test, Target hopes that rewards incentives will lead to greater loyalty and increased purchasing activity. But, on the flip side, Caporaso writes that Target will also gain valuable insights into customer’s mobile preferences– A key metric for retailers as mobile shopping grows in importance.


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