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Target lowers shipping cost threshold

Clarus Marketing CEO Tom Caporaso talks to about Target’s new policy of offering free shipping on purchases of $25 or more.  Amazon is the clear leader in the online retail space, he says, which forces all of the other retailers to play catch-up.  Because free shipping plays a critical role in online purchase decisions, Target’s lower free-shipping threshold will help the store appeal to a wider range of customers.

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