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Target Lowers Free Shipping Threshold to Orders of $25

When Target reduced its free shipping threshold from $50 to $25, Direct Marketing News asked Clarus Marketing CEO Tom Caporaso to comment.  According to Caporaso, Target no doubt collected reams of data from its “free shipping on everything” offer during the 2014 holiday season and then used that information to move its threshold to a purchase level that would best serve its greater retail goals.

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