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Subscription Commerce Do’s and Don’ts for Small Businesses

Clarus Commerce CEO Tom Caporaso offers small business owners a list of essential actions and critical things to avoid when building a subscription loyalty program. Among the necessary to-do’s, Caporaso urges readers to align the program with the company’s overall goals and to continually collect and analyze data. He also encourages them to keep the program fresh and to customize it to satisfy each shopper’s expectations.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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