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Social Apps Will Deliver an E-Payments Base Businesses Can’t Ignore

In an article for PaymentsSource, Clarus Commerce CEO Tom Caporaso examines the effects of e-commerce initiatives that Pinterest, Instagram, and Snapchat have begun to implement. Retailers already use these social media apps to build brand awareness; assuming the networks can deliver these opportunities smoothly and unobtrusively, retailers will now be able to increase sales through user purchases.

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