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Singles’ Day: The Largest Shopping Holiday of the Year That Retailers Have Never Heard

In an article written for Nasdaq, Clarus Commerce CEO Tom Caporaso discusses Singles’ Day, a shopping holiday invented by Alibaba, the Chinese online retail giant.  Caporaso looks at the history of the event; describes the various factors that spurred its growth and success in China; outlines the obstacles to its establishing a foothold in the U.S.; and examines the possible benefits that it could offer to U.S. retailers that promote it.

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