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‘Showrooming’ Apps That Find The Best Deals

In advance of the 2013 holiday season, the Hartford Courant examines the recent phenomenon of “showrooming,” the practice of checking out merchandise at a brick-and-more store before buying it elsewhere, usually online.  Research suggests that 70% of consumers use their mobile devices to compare online prices while they’re in stores; Clarus CEO Tom Caporaso discusses the emergence of “showrooming” as a consumer shopping tool.

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