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Shipping Deadlines Loom for Shoppers

With the 2014 holiday season heading into its final week, people were still shopping for gifts, both in stores and online. As the Houston Chronicle reported, shipping rates played an important role, not just in their purchase decisions but in their choice of outlets. As Clarus CEO Tom Caporaso noted, free shipping offers matter to online shoppers; 58% of them will abandon their carts rather than pay shipping charges.

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