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QVC to Merge with Rival Home Shopping Network

In a move to strengthen the two businesses, QVC officially announced a merger with HSN on July 6. While there are several synergies between the two businesses, the deal was a strategic move towards combating the effects from Amazon and other e-commerce competitors. But, to truly compete against Amazon, Clarus Commerce CEO Tom Caporaso said that the new company should think about building a premium loyalty program like Prime, to lock-in their customers into the QVC-HSN ecosystem.

As originally published on

The two best-known home-shopping TV networks in America, QVC and Home Shopping Network, agreed to merge Thursday, forming a new retail juggernaut as part of an all-stock deal valued at about $2.1 billion.

Under the agreement, QVC’s parent firm, Liberty Interactive, the holding company founded by billionaire media mogul John C. Malone, would buy the remaining 62 percent of HSN that it does not already own. The entity would then combine under QVC Group, though HSN would continue as a separate brand.

The transaction is set to be finalized by the end of the year, pending regulatory and shareholder approval. It would create the largest television commerce company in the world, with $14 billion dollars in revenue, and become the third-largest e-commerce company in North America, lagging behind only and Walmart, according to the digital research firm eMarketer.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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