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Put Away the Pumpkins: It’s Holiday Time for E-Commerce Sites

Retailers need to focus on the upcoming holiday season even before Halloween arrives.  In fact, as Tom Caporaso, CEO of Clarus Marketing, points out to CMS Wire, retailers should start mapping out their holiday plans as early as January.  He recommends that retailers pay particular attention to mobile commerce strategies, while also developing customer service practices that can turn holiday shoppers into year-round customers.

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