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Prime Day 2016 Pits Amazon Against the Field

After having a successful Prime Day last year, more retailers are starting to take notice and offer sales in July to rival Amazon. Clarus Commerce CEO Tom Caporaso writes that in order for retailers to offer similarly successful sales, they need to analyze their customer’s behavior, to figure out what they really want, and then make sure their customers are fully aware of and ready to respond to those deals.

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