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Preserving the Human Element of Quality Customer Service

Technology has become an unavoidable component in helping to deliver quality customer service, 1to1 Media writes, but companies still need to rely on the human element in order to create personalized experiences that cultivate satisfaction and greater loyalty.  Clarus CEO Tom Caporaso highlights the importance of finding a balance between technology and a personal touch in customer service, even at the sake of higher service costs.

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