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Pokemon Go Shows Mobile’s Takeover of Retail Is Here

For two weeks in July of this year, Pokemon Go surged in popularity to the tune of 25 million active daily users. Because of the clever mix of virtual reality and real-life landmarks, businesses leaped at the chance to take advantage of the foot traffic. In this byline for PaymentsSource, Clarus Commerce CEO Tom Caporaso comments that there are many characteristics and lessons that retailers can learn and study from the saga of Pokemon Go, when creating an omichannel retail experience.

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