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Performance Marketing Results from Black Friday and Cyber Monday

In a recap of activity among of Performance Marketing Association (PMA) members, Tom Caporaso, CEO of longtime PMA Corporate Member Clarus Marketing Group, says that Black Friday spending by subscribers was up 193% year-over-year (YOY); total clicks were up 130% YOY; total November clicks were up 77% YOY; and subscriber activity peaked at 11 pm on Black Friday, among other reported results.

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