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More brands flock to Amazon Dash, but it largely remains ‘an experiment’

The Amazon Dash button, initially offered to Amazon Prime members by invitation only, is now available to all members, who can instantly re-order 500 products from 29 brands, including Tide, Kraft, Gatorade, and more.  As Clarus Commerce CEO Tom Caporaso tells Digiday, grocery shoppers have so many options that turning their restocking decisions into reflex actions will help brands gain greater loyalty.

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