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Mobile Commerce Has Arrived as a Sales and Marketing Force

Mobile commerce, a.k.a. m-commerce, is on the upswing, with no sign of slowing down.  A 2013 Internet Retailer report showed huge year-over-year gains in m-commerce revenue by large and mid-sized companies alike.  As Clarus Senior Vice President of Information Technology Dwight Pitter tells Geeknado visitors, retailers that don’t keep up with the latest tablet and smartphone marketing efforts risk losing significant market share to their rivals.

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