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MasterCard Enters Free Shipping Fracas

When global payment firm MasterCard announced that its customers will receive free, two-day at five top Internet retailers (or 30 top online merchants, for an annual fee) through Free Shipping by MasterCard, it changed consumer expectations around how long a package should take to arrive — and how sellers should think about free shipping.  Practical Ecommerce examines the program’s effect on consumers as well as on ecommerce merchants.

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