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Leveraging the Apple Watch to Your Advantage

The Apple Watch debut, Clarus Marketing CEO Tom Caporaso tells Supply & Demand Chain readers, opens up a new channel for retailers to communicate with their audiences.  This offers savvy stores three advantages, provided they don’t overdo their outreach efforts: an opportunity to enhance customers’ shopping experiences; the ability to build closer bonds; and the chance to reach a more affluent set of consumers.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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