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Lessons from Prime Day 2016 and the “Black Friday in July” Movement

With Amazon hosting a second-annual Prime Day, many retailers have been changing their strategies to compete with Amazon and have in turn created a “Black Friday in July” movement. In this guest post for Parcel Magazine, Clarus Commerce CEO Tom Caporaso comments that many competitor sales are seeing significant returns, including FreeShipping.com’s 3-day Prime promotion.

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