Clarus Commerce CEO Tom Caporaso discusses Jet.com’s latest round of funding with Direct Marketing News Senior Editor Al Urbanski. Jet has already spent over $160 million of its original funding, and Caporaso says that it will have to keep spending if it hopes to build brand awareness and take shoppers away from Amazon. Urbanski points out that FreeShipping.com will offer members 20% cash back at 30 stores to kick off the holidays.