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Is Swiping “Tinder Style” the New Trend in Ecommerce Apps?

In a Small Business Trends article, Clarus Commerce CEO Tom Caporaso explores the trend among e-commerce sites to offer Tinder-like “swipe right” technologies to their customers. As Caporaso notes, the Tinder app engages users by giving them the ability to respond instantly to visual cues, but that experience doesn’t necessarily translate into the ideal purchase experience, because shoppers often need more detailed information.

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