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Is e-commerce for your business? Here are pros and cons

In a piece written for Smart Business, Clarus Commerce CEO Tom Caporaso examines the advantages and potential pitfalls of e-commerce from the perspective of a small business owner. As Caporaso says, small retailers will benefit from non-stop access to a larger audience and more customer data, but they’ll also need to devote more time and resources to satisfying those customers while competing with countless other stores.

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