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Is Black Friday still a big deal?

With the continued expansion of the holiday shopping period and related retail offers in recent years, Consumer Reports examines whether Black Friday still matters to shoppers or retailers.  As Clarus Marketing CEO Tom Caporaso explains, the day still retains some of its luster but has also been a victim of its own success.  As retailers saw Black Friday sales grow, they started testing earlier offers, and consumers responded positively.

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