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Is Amazon Prime’s Fee Hike a Savvy Move or a Potential Crack in its Armor?

Paid loyalty is the best kind of loyalty, as Amazon Prime has proved again and again since its 2005 launch.  That said, there are limits to how much consumers are willing to pay for any product or service, and Amazon Prime’s higher membership fees may test those limits.  Clarus CEO Tom Caporaso provides Chain Store Age an in-depth analysis of the various consequences of Amazon Prime’s membership-fee hike across the e-commerce industry.

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