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How to Use Loyalty Programs to Reduce Customer Churn and Boost Revenues

Clarus Marketing CEO Tom Caporaso offers The 60 Second Marketer readers six tips for optimizing loyalty programs.  The key to success, he notes, is to constantly collect and analyzing data, and use that information to keep testing every element of the program.  He also recommends that companies carefully select multi-motivators, personalize their offers, and continually enhance the program, among other valuable steps.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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