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How Target Got Its E-tail Groove On

In an article written for readers, Clarus Commerce CEO Tom Caporaso talks about the factors that drove Target’s impressive Q2 2015 earnings report, which saw the retailer enjoy 2.4% sales growth and 30% growth in online sales. The key to these increases, Caporaso says, was a focus on customers, via lower free-shipping thresholds, emphasizing core categories, and a commitment to e-commerce efforts

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