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How back-to-school shopping season puts omnichannel strategies to the test

Customers are using their smartphones more and more for the purpose of online shopping and shopping research. With this new reality, Retail Dive says that retailers need to increase their efforts in mobile and omnichannel experiences for back-to-school season and beyond. According to Clarus Commerce CEO Tom Caporaso,, a Clarus product, has been stepping up its mobile experience and has seen impressive numbers as a result.

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