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Give Customers What They Want – A Loyalty 360 Interview with Clarus Marketing CEO Tom Caporaso

During an engaging interview with Loyalty 360 CEO Mark Johnson, Tom Caporaso discusses the loyalty field and what brands have to do to satisfy their customers.  Topics include Clarus’s flagship program,; the value of engaging one’s customers and catering to their needs; advice for brands that are launching loyalty programs; and what companies need to focus on when they’re administering these programs.

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