After doubling its cash-back benefit to 10%, FreeShipping.com reports that its members are now making purchases 45% more often than they did at the lower cash-back level, while increasing their AOV by 11% and their average number of orders each day by 65%. As Clarus CEO Tom Caporaso points out, these results offer additional confirmation that FreeShipping.com continues to drive active, engaged consumers to its retail partners.