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Free shipping and free returns will keep customers coming back

The best way to attract and retain customers, as Clarus Marketing CEO Tom Caporaso writes for Smart Business, is to give them ongoing savings on the various charges that often accompany online purchases, i.e., shipping and return shipping charges.  Free delivery is a consistent sales closer, and free, easy returns gives shoppers the confidence they need to purchase items that they won’t be able to touch or try on until they arrive.

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