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For Online Retailers, Fast Shipping Is Becoming as Important as Price

TheStreet looks at a rising e-commerce trend:  Retailers are beginning to promote programs that promise faster delivery to customers, who willingly sign up even if it means paying higher prices.  The risk to retailers, Clarus Marketing CEO Tom Caporaso explains, is that they don’t control the actual delivery process, and if items arrive later than promised, disappointed customers may not remain loyal to the retailer for long.

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