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Focusing On Customer Service Could Be A Key Differentiator For E-Commerce Retailers

One of the most crucial elements of a business, that’s often overlooked, is the importance of customer service. Especially in e-commerce, where the retailer and customer never meet face-to-face, customer service can be the key differentiator that companies can emphasize to gain an edge, according to Clarus Commerce CEO Tom Caporaso and Senior VP of Product and Operations Rhiannon Herrmann.

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