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Five Ways to Turn Holiday Customers Into Loyal, Year-Round Patrons

With the 2014 holiday shopping season in full swing, online retailers are honing and adjusting their holiday marketing plans to take optimal advantage of the busiest time of year.  Via Marketing Profs, however, Clarus Marketing CEO Tom Caporaso reminds them not to sacrifice long-term gains for short-term rewards and offers them five tips designed to turn one-time holiday customers into loyal, repeat consumers.

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