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Five things every business should know about customer loyalty

The costs of gaining new customers are much higher than the costs of keeping existing customers, building, which makes expanding, and retaining a loyal audience is the most important goal of any business.  Tom Caporaso, the CEO of Clarus, offers Smart Business readers five critical tips that can help a company’s retention efforts, including rewards programs, solving pain points, sharing useful information, and more.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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