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Expert Column: Curbside Pickup Works for Retailers

In a column for Progressive Grocer, Clarus Marketing CEO Tom Caporaso analyzes the growing trend among retailers of allowing shoppers to place orders online and then pick their purchases up outside the store.  Offering time-stressed customers greater ease and convenience, as well as more options to get what they want when they want it, is a proven method for satisfying their needs and building greater loyalty.

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