Vendere Partners, a B2B sales consulting firm, points out that after Nordstrom acquired HauteLook in 2011 and allowed its online customers to return purchases at Nordstrom Rack stores, 50 percent of Rack customers were new. Vendere notes that Return Saver, which offers online shoppers easy returns via FedEx Ground, provides e-commerce firms a similar way to gain new customers — without having to establish a physical location.