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Customer-friendly return policies pay off for retailers

Clarus Marketing CEO Tom Caporaso shares tips with Smart Business readers on how to drive greater customer satisfaction through the use of return policies that focus on shoppers’ needs and interests.  As Caporaso notes, two-thirds of online shoppers check return policies before making purchases, and research shows that offering easy returns, including free shipping, results in more purchases, bigger orders, and more repeat sales.

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