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Consumers Want Free Shipping, and They Stop Buying Without It

E-commerce has changed the retail market completely.  Because consumers now have so many choices of where to shop and which product to buy, they have the power to force retailers to sweeten their purchase offers — and they’ve used that power to demand free shipping for their online purchases.  At The Street’s request, Tom Caporaso, CEO of Clarus Marketing, shares the lure of free shipping for consumers — and how it can benefit retailers.

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