Times are changing at Clarus Commerce, a leader in retail customer loyalty solutions, and company officials are set to take a big step outside their corporate base in Rocky Hill, CT. In fact, that big step is across the pond to the U.K., as Clarus announced the recent opening of an office in Central London.
International expansion is a top priority at Clarus.
“It changes the profile of Clarus both here in the U.S. and internationally,” Michael Iannucci, SVP of Business Development and Client Services at Clarus, says. “It should be a smooth transition for us.”
Existing Clarus programs such as DeliveryDeals will continue to service consumers, but Premium Loyalty programs are prepared to become a new industry standard, both here and abroad.
Premium Loyalty programs offer consumers more benefits and personalization compared to traditional transaction-based loyalty programs, which are less effective and impactful.
“It also provides the perception of Clarus as a much more holistic company,” Michael says.
Having a translatable business model bodes well for the international expansion at Clarus. With nearly two decades of experience in cultivating more loyal customers for retailers in the U.S., Clarus’ expansion to the U.K. solidifies the company’s commitment to having a physical international presence.
“Hopefully, this is the first step of a long sales cycle to expand our footprint beyond the two countries,” Michael says. “We see a market that is currently under-served as far as Premium Loyalty is concerned. Eventually, our London office will be a hub for further expansion into the rest of Europe. Our ultimate goal is expansion outside of the U.K.”
Clarus’ goal is to help retailers engage with and understand their best customers by safely collecting invaluable data that can turn shoppers into brand ambassadors.
Through building and managing Premium Loyalty programs that offer Amazon Prime-style benefits, discounts, and exclusive content, Clarus helps companies elevate the relationship between retailer and shopper.
Clarus Commerce partners with mid- to large-sized brands to smartly develop, quickly implement, and reliably manage Premium Loyalty programs that increase audience engagement, improve metrics, and provide strategic data that is vital to improving retention.
Michael believes the international expansion will raise the company’s profile.
“We’ve been in the U.K. market for about two years,” Michael adds. “The time was right for us to open this office, establish a physical presence, and expand our company internationally. I believe it is the first step (internationally) of many.”