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Cash back offers can drive more (and bigger) sales for retailers

In an article for Smart Business, Clarus Marketing CEO Tom Caporaso looks at the growing use of cash-back deals among retailers.  As Caporaso explains, research shows that these offers can keep shoppers from seeking better deals at competing websites; increase the likelihood of repeat purchases; and drive up average order values.  In the competitive e-commerce landscape, these can be critical advantages for e-tailers.

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