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Cash-Back Deals Can Drive High-Value Shoppers and More Sales to Your Website

Cash-back deals, as Clarus Marketing CEO Tom Caporaso writes for SiteProNews, are becoming increasingly popular among retailers and shoppers in the online space. The attraction for shoppers is clear: Lower prices and more savings.  The benefits to retailers include an increase in site traffic, particularly by savvy consumers who might not visit otherwise; larger average order values; and the ability to close more sales.

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