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Can Recover from its Affiliate Flub?

Clarus Commerce CEO Tom Caporaso tells CMSWire that took a misstep when it posted links to non-participating retailers from its site without their permission. The program should have worked to build trust with individual stores rather than using an automated step to add hundreds of affiliates at once. However, if Jet can prove that it drives significant new traffic and sales, retailers will take a second look, Caporaso says.

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