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Burberry and Printemps Team Up for Digital Holiday Display

Burberry, a high-end fashion retailer founded in London, England, and Printemps, an upscale department store in Paris, France, have joined forces to create an interactive holiday display entitled “The Magical Christmas Journey.”  As Clarus CEO Tom Caporaso tells ClickZ, the campaign uses an impressive synergy involving two famous brands and more than half a dozen different elements to attract attention in Europe and abroad.

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