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Back to School Sales a Multi-Billion Dollar Opportunity

Tom Caporaso, CEO of Clarus Commerce, discusses’s back-to-school promotion with EcommerceBytes. The promotion offers subscribers 20% cash back at 10 top back-to-school retailers; Caporaso says that’s benefits, including unlimited free return shipping, give shoppers the confidence to make purchases they might not otherwise consider, which also serves to help small business owners.

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