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Assessing The Successes And #Fails Of Amazon Prime Day 2016

After another major win for Amazon’s bottom line, Prime Day was seen as an overall success. But, on the public image front, Amazon took another hit with the prevalence of #primedayfail tweets. In this article for Retail Touchpoints, Clarus Commerce CEO Tom Caporaso commented that even though Amazon experienced technical difficulties, offers were much improved from last year.

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