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Are You AMP-ed? (Should You Be?)

As mobile experiences have become more crucial to retailer’s future plans, Google has been pushing for e-commerce providers to try their AMP (Amplified Mobile Page) service, which aims at reducing load times for mobile pages. Because page load times are crucial to keeping a possible shopper engaged, Clarus CEO Tom Caporaso comments that services like AMP are critical to keep in mind, as retailers invest more time and effort into this new era of mobile usage.

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