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America’s most reputable companies: What Amazon’s doing right that Apple isn’t

Amazon received top billing in Reputation Institute’s latest consumer survey of the companies with the best reputations. Clarus Commerce CEO Tom Caporaso tells Smart CEO that Amazon’s success is due to its laser-like focus on fulfilling the changing needs and interests of its customers; Amazon continually gathers and analyzes the latest data to optimize every aspect of its operation in its quest to satisfy today’s consumers.

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